Online Bingo News

Bet24 one of the leading bookmakers on the internet has announced the launch of a new online bingo site. It has teamed up with the leading supplier of online bingo software, Parlay Entertainment Inc. to provide the bingo technology for the new site.

Bet24 is owned by the big international entertainment broadcasting group, Modern Times Group. The Bet24 bingo site will target the Scandinavian audiences but will also be available in Swedish, Danish and Norwegian.

Lotta Lindquist-Brosjo, CEO of Bet24 is very happy with the online bingo offering, “We’re pleased to widen our gaming offering with the addition of online bingo. This launch strengthens our product offering, ensuring that our customers enjoy the most exciting gaming products on the market. We are delighted to offer online bingo in partnership with Parlay Entertainment who has extensive bingo industry expertise.”

Steve Cook the European Managing Director for Parlay Entertainment was also plwased with the new partnership, “Bet24 has tremendous marketing reach because their ownership provides access to a very large European broadcast network. The bingo industry has seen explosive growth in the past year, but there is still room for smart operators like Bet24 who are initially targeting a very specific audience. We’re proud to welcome them to Parlay’s family of bingo licensees.”

Cook added, “The online bingo industry is set for another record breaking year in 2008. Next year we’ll begin to see rapid expansion beyond the core UK market into other countries where bingo has traditionally been popular. Bet24 is on the leading edge of that trend.”

Bet24 is now added to an already extensive list of over 50 sites that are using the online bingo software from Parlay Entertainment.